We had a client who was in need of support in understanding what their customers were saying to them. They were lucky to receive over 2000 verbatim feedback quotes a week but did not know how to understand them.
We provided a tool that reads all of their contact streams, social, email, calls, feedback.
The tool has a dashboard that translates the content into actionable themes for their key teams; Product, Project, Business owners.
The tool gave the team access to an explorable interface that told them what the challenge themes were.
It enabled exploration into the details to identify changes or fixes.