Use Case: Machine Learning

Challenge:

Our client is a derivatives based Binary Options Broker who’s site can lose its license if it does not maintain a >99.95% uptime. Spikes in customer activity would often overload and bring down their site so they sought better understanding of their customers site usage behaviours. After unsuccessfully trying to address this with traditional BI tools our client turned to Heron to provide a solution.

 

Actions:

  • After a short study, Heron proposed a neural network to look for and understand the patterns in client behaviour to successfully predict spikes in online activity by customers.

 

Outcomes:

  • The solution has successfully managed to help our client maintain a 99.999% uptime without needing to resort to over investing in a h/w based solution.