AI is surrounded by misconception and hype. Heron cuts through the noise to deliver valuable AI solutions.

Delivering AI solutions is fraught with complexity, uncertainty and risk. There is a shortage of experts who can support the understanding and delivery of these technologies.

We believe organisations can fundamentally better serve their customers and shareholders with experiences powered by the latest AI technologies. We create business value and innovation which drive deeper customer relationships through tech agnostic consultancy and delivery of AI technologies

Our Senior Team


James Loft – CEO

James has been running professional services within the Artificial Intelligence market for two years. A senior leader who has worked in numerous complex and large scale innovation and service design initiatives he specialises in creating new possibilities and business impacts around new technologies. He is both a disrupter and a collaborator but above all he
is excited by the opportunities AI offers to a vast collection of business challenges faced everyday.

James Duez – Chairman

Repeat technology entrepreneur turned Business Angel, ex-trumpeter and obsessive jazz fiend.

James is an experienced business and technology innovator having co-founded and exited three previous successful businesses.


Katie Gibbs – Head of Consulting & Delivery

Katie has extensive experience delivering large transformation projects and innovation initiatives to drive demonstrable change in organisations. She has a natural ability to help clients articulate their needs and uses her service design background to guide them through their AI journey to create meaningful solutions.

Russell Goldie – Head of Client Engagement

Since writing code for image recognition in the AI module of his Computer Science degree (several decades ago!), Russell has seen steady progress in the field of AI.  From large, well known solutions to smaller niche players, there is a wealth of capability at differing levels of maturity that clients welcome the help of navigating.  Russell helps clients and partners experience AI solutions that are delivering benefit for today’s forward thinking companies.